2023 SILICON VALLEY LATINO REPORT CARD

Beyond Numbers: Analyzing the State of Latinos in Silicon Valley

The Latino Report Card, produced by the Hispanic Foundation of Silicon Valley, serves as a vital resource highlighting the challenges and opportunities faced by Silicon Valley Latinos in Education, Health, Financial Stability, Housing, and the Environment. I spearheaded the strategic alignment of the report’s narrative with the organization’s brand identity, presenting a cohesive and impactful story that both informed stakeholders and advanced the foundation’s mission.

In Collaboration with cross-functional teams, I ensured consistent messaging and visuals across all platforms. Branded visuals, social media campaigns, press releases, and presentations were strategically developed to maintain a unified visual and tonal language, enhancing organizational credibility and trust.

Key findings from the report were accentuated through thoughtfully crafted messaging, emphasizing their relevance to the Latino community.

Through tailored marketing campaigns, I amplified the report’s reach and impact, driving a 30% increase in community attendance and further solidifying the foundation’s commitment to transparency, equity, and community engagement.

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