Gisela's Digital Marketing

Digital Marketing Certificate

An intensive 18-week long BootCamp dedicated to developing Digital Marketing Strategies that meet short- and long-term business goals. Create, launch and optimize search, social, display, and retargeting advertising campaigns; optimize content and landing page experiences to improve customer engagement and conversion rates.
Skills learned to include HTML/CSS, JavaScript, Google Analytics, Facebook Insights (CRMs), Marketing Automation, Link Building and Backlinks, A/B Testing.

Google Ads Search Certification

By earning the Google Ads Search Certification, Google recognizes your ability to:

• Translate a vision for online marketing into a coherent digital marketing strategy 
• Develop a Google Search strategy with wider company marketing plans
• Generate a plan to increase leads, sales or web traffic using Google Search
• Develop a plan to reach new and existing customers with Google Search Audiences 
• Ensure your Search marketing plan is aligned with your digital marketing budget

Writing Ad Copy | LinkedIn Learning

Learned how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups on different platforms. How to craft copy for specific media types, including websites, email, direct mail, and social media.